Chris Serravalle won a contest for a scholarship advertisement with this stop motion, pop up book video, and it’s absolutely delightful. Not to mention, all good tips for better ideas.
Tag Archives: creativity
Top or Bottom?
Here was my thought while driving yesterday: there are two kinds of creative people. Those who visualize the ideal and then try to create something that resembles their ideal as completely as possible, and those who take bits and pieces of reality as starting blocks and see what they can create from that.
Top Down People….
Those who visualize the ideal might create a reasoned-out guideline to how the work should be organized. They know what they want, but not necessarily how to create it. Theirs is a world of symmetry and order with a rational mind at work behind it trying to approximate the perfection they imagined. They can be dissatisfied when their creation isn’t perfect according to their pre-determined ideal.
Bottom Up People…
are realists, in a sense. They work from the bottom up, with pieces of reality whether it be an overheard sentence, the look in someone’s eye, or an old car part. They imagine the potential of that thing in connection with this other thing. Their world is forever in pieces that they are trying to put together, which can be chaotic but also full of endless possibilities.
That’s not to say people can’t behave either way at different times, but I definitely lean toward the latter. What do you think? Does the top down/ bottom up distinction make sense to you? Are you a top or a bottom?