This is what I saw coming to work this morning. The Lever House has a series of rotating contemporary art exhibitions in the glass ground floor lobby and they switched out a Tara Donovan piece for this. The glass is covered in bold white on black slogans. “Believe” seemed a little much for me, especially before I’d had my tea.
Another Dollar, Another Day entrance.
But then I got sucked into the lobby. The slogans crowding the walls weren’t saccharine exhortations after all, as I realized when I saw the doors. “Another Dollar, Another Day” and “If it screams, shove it” are good examples of that. I’m guessing this is Barbara Kruger‘s work, although the Lever House website doesn’t say as much yet.
Especially inside the lobby, the slogans are overwhelming. They cover every surface, transforming the space. Midtown Manhattan is certainly a big enough target for Krugar’s commentary and, unlike some other exhibition at the Lever House, Midtown won’t be able to ignore it. I certainly couldn’t.
“Another Life, Another Love” doorway.